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The Ready Player One easter egg hunt was elaborate. Once readers found the URL hidden in the hardcover or paperback versions of Cline’s novel, the link took them to a new Atari 2600 video game called Stacks. After completing the First Gate, the winners would have to play a new Facebook video game created by legendary developer Richard Garriott de Cayeux. After completing the Second Gate, the third and final challenge was to set a new world record for either Pac-Man, Joust Arcade, Joust Atari 2600, Black Tiger, or Robotron 2084.
O vencedor foi Craig Queen e seu prêmio final foi um DeLorean premiado por estabelecer um novo recorde mundial em sua pontuação em Joust Atari 2600 apenas oito dias depois que os termos do terceiro portal foram estabelecidos.