Alguém pode explicar os anúncios do Acura "Eu vendo carros, você vende você"?

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Frequentemente assisto a uma série da web de Jerry Seinfeld chamada Comediantes em carros fazendo café . Eu moro fora dos EUA (mas em um país ocidental) e eu simplesmente não recebo anúncios do Acura (chamado Honda aqui) no início e no final de cada episódio!

Eles sempre apresentam um vendedor de carros dando conselhos aleatórios enquanto um cliente olha passivamente para o carro sem dizer nada. O único slogan comum é "Eu vendo carros, você vende você".

Por exemplo:

                             

                             

                             

Eu não entendo porque um vendedor de carros está latindo "Não enrole a bolha enquanto as pessoas estão falando!" é suposto ajudá-lo a "vender carros", enquanto "você vende". Na verdade, se um vendedor de carros começasse a me dar conselhos de vida, eu ficaria bastante ofendido!

Suponho que os anúncios devam ser engraçados, pois estão vinculados a Seinfeld, mas devo estar perdendo algum contexto. Existe uma referência cultural que está faltando ou está vinculada a uma campanha maior que fornece contexto a esses anúncios? Ou são apenas anúncios ruins?

    
por thexacre 17.01.2015 / 05:57

2 respostas

Os anúncios são escritos por Jerry Seinfeld, e em este artigo ele explica o que ele estava tentando alcançar:

He's a car salesman life coach. He's the guy who is the antidote to the usual car commercial, which is all about what this is going to do for your lifestyle, how this car is going to change your social standing, and I thought it worked for Acura and for my personal perspective.

To me, what you want when you buy a car is a great car, and it's not about what the neighbors think, or how you'll look at yourself because you have it. So, that was kind of the idea of making this guy a guy who says, "Let me tell you what's really important. Don't block the sidewalk with your extendo dog leash."

Os anúncios refletem apenas a comédia off-beat de Seinfeld. Você acha que eles são ruins, mas eu acho que eles funcionam tão bem quanto outros comerciais de carros (que normalmente mostram muito pouco do carro real e, em vez disso, vendem um estilo de vida ou resultado de vida se você comprar o carro).

    
17.01.2015 / 07:30

A partir AdWeek.com artigo " Q & a: Como Jerry Seinfeld escreveu seu Salesman Ideal em ADS novo Acura 'O tipo de cara que eu gostaria de me vender um carro" :

Jerry Seinfeld's last set of Acura ads took the automaker to some truly odd places, like an emergency room plagued by putrid potato salad and a 1960s-era rocket launchpad. Now he's taking the brand somewhere quite a bit different: a car dealership.

Seinfeld has once again written the Acura ads that will bookened his hit video series, Comedians in Cars Getting Coffee, on Crackle...we get a fast-talking, confident car salesman who dispenses a constant string of seemingly unrelated words of wisdom while showing off the new TLX.

We caught up with Seinfeld and Acura svp and general manager Michael Accavitti to get the story behind the new campaign and learn why this is the kind of guy Jerry wants selling him a car.

AdFreak: So these ads are obviously a bit of a departure from the last campaign. Who is this guy? Is he a car salesman? Life coach? Stand-up comedian?
Jerry Seinfeld: He's a car salesman life coach. He's the guy who is the antidote to the usual car commercial, which is all about what this is going to do for your lifestyle, how this car is going to change your social standing, and I thought it worked for Acura and for my personal perspective.

To me, what you want when you buy a car is a great car, and it's not about what the neighbors think, or how you'll look at yourself because you have it. So, that was kind of the idea of making this guy a guy who says, "Let me tell you what's really important. Don't block the sidewalk with your extendo dog leash."

...

The line, "I sell cars, you sell you"—did that exist before the character?
Seinfeld: The whole thing kind of came together with that line. We thought, that's the kind of guy I would like to sell me a car.

Também em thesmalls.com

At the end of 2013 Jerry Seinfeld created a series of car adverts to run as bookends to his award-winning , Comedians in Cars Getting Coffee. The writing may have resembled the elegance of the popular television show Mad Men yet were intended to parody the sort of advertising that an agency, such as the show’s Sterling Moss, may have produced during the fifties and sixties.
...
For the second season of these adverts (see above), which air both before and after “Comedians…”, - Seinfeld’s vision was not to pastiche the adverts as he had previously done but instead to homage the old advertising tactic that “this car will transform your life!”. For this he needed a character and so created Dan Granite, a fictional car salesman who offers prospective buyers his own motivational life advice as he attempts to sell them the Acura TLX – “I sell cars, you sell you”.

    
17.01.2015 / 07:25