O Natal é tão pesado, não porque ele foi originalmente lançado no inverno, mas por causa de sobre o que é o filme. Parecia um filme de Natal para os criadores.
Jenna Anderson em seu 2019 de janeiro artigo para ComicBook.com citações
David F. Sandberg:
"Yeah, it's all about family and like Christmas time and this family holiday," Sandberg explained. "It's about finding your family ... with these foster kids and everything. So yeah, it's very appropriate for the story."
e de uma entrevista anterior com Sandberg e Zachary Levi:
“It feels like a Christmas movie to me," Sandberg revealed. "It’s about family, and finding your family, you have these orphans or foster kids... and Christmas is very much a family holiday, so it sort of ties it all together in that way."
“That was a Christmas story in [the New 52 run], so I think that’s gotta play something into it,” Levi added.
“Yeah, and that was the idea Geoff Johns had for that as well, that it’s a family holiday,” Sandberg echoed.
Em janeiro de 12, 2018, O Hollywood Reporter relatado
The film will open April 5, 2019, the studio announced Friday. (It had previously carved out that date for an untitled DC movie.) The month is currently pretty open at the box office, with Paramount's Pet Sematary opening a week after Shazam!.