Porque a Pixar gostou

"Pixar is nothing if not casting a wide net for so many things, so we try on every outfit in the closet multiple times, for sure," producer Darla K Anderson told Digital Spy when we asked her about the title.

"But we kept gravitating back towards the name Coco. It's a little bit mysterious, it's got a warmth to it, it's got lots of different meanings, but mostly we liked the idea that it's named after the great-grandmother who's the matriarch of the family and spans the generations and connects everything together. We really hung on to that."

^Source

Mas essa não é toda a história

O título original deveria ter sido Dia dos Mortos / Día de los Muertos e ...

Disney made a request to trademark the phrase "Día de los Muertos" (in Spanish, the holiday is properly called Día de Muertos) for merchandising applications. This was met with criticism from the Mexican American community in the United States.

...

Disney cancelled the attempt, with the official statement saying that the "trademark filing was intended to protect any title for our film and related activities. It has since been determined that the title of the film will change, and therefore we are withdrawing our trademark filing

^Wikipedia

Porque mais adiante no filme, você ouvirá como a grande bisavó diz que "nós amamos música e cantamos músicas bonitas. Mas então nós fizemos Coco, e isso se tornou algo mais importante para mim" ou em algum lugar ao longo dessas linhas.

Coco é uma história sobre seguir seus sonhos, mas também sabe que os sonhos mudam. valores mudam. pessoas mudam. e tudo bem.