De acordo com um artigo em The Twin Cities Business , o restaurantes não NÃO são pagos nem PAGAM para ter seus restaurantes apresentados no programa.
Os restaurantes recebem publicidade gratuita e parecem ter um grande aumento nas vendas após a exibição do episódio que mostra seus restaurantes.
“They told us ‘We can do a lot for your sales., ” says says Ann Kim, co-owner of Pizzeria Lola in Minneapolis, “‘We had no idea.”
“They told us to get ready,” says Josh Thoma, founder of Smack Shack in Minneapolis. “I was like, “ ‘I got it.’ I did not get it.”
A month later, his sales and customer counts were up 500 percent.
Os restaurantes também não recebem nenhum tipo de orçamento ou reembolso de alimentos que preparam para o show para Guy Fieri provar.
Some use food with high ingredient costs and rapid spoilage. “I was reluctant,” says Eric Goerdt, owner of Northern Waters Smokehaus in Duluth. “I think it cost us nearly $15,000 in wasted product and costs associated with cleaning” his specialized fish processing area after the shoot.
“I estimated about $12,000 in overall expense,” says Thoma. Then you wait. It can be as long as a year until a DDD segment airs after taping, but it’s always at least several months wondering if all the effort will pay off.
Guy Fieri tem um patrimônio líquido de US $ 8,5 milhões devido à popularidade de Diners, Drive-Ins e Dives junto com suas aparições pessoais, vendas de livros, empreendimentos em restaurantes e vários outros programas da Food Network em que ele está envolvido.