Wikipedia define Reality Television como:
"Reality television is a genre of television programming that
documents unscripted situations and actual occurrences, and often
features a previously unknown cast. The genre often highlights
personal drama and conflict to a much greater extent than other
unscripted television such as documentary shows. The genre has various
standard tropes, such as reality TV confessionals used by cast members
to express their thoughts, which often double as the shows' narration.
In competition-based reality shows, a notable subset, there are other
common elements such as one participant being eliminated per episode,
a panel of judges, and the concept of immunity from elimination."
E mais abaixo, ainda na visão geral, a Wikipédia também inclui:
"Reality television has faced significant criticism since its rise in
popularity. Much of the criticism has centered around the use of the
word "reality", and such shows' attempt to present themselves as a
straightforward recounting of events that have occurred. Critics have
argued that reality television shows do not present reality in ways
both implicit (participants being placed in artificial situations) and
deceptive or even fraudulent, such as misleading editing, participants
being coached in what to say or how to behave, storylines generated
ahead of time, and scenes being staged or re-staged for the cameras.
Other criticisms of reality television shows include that they are
intended to humiliate or exploit participants (particularly on
competition shows), that they make celebrities out of untalented
people who do not deserve fame, and that they glamorize vulgarity and
materialism."
Wikipedia define publicidade falsa como:
"False advertising or deceptive advertising is the use of false or
misleading statements in advertising, and misrepresentation of the
product at hand, which may negatively affect many stakeholders
specifically consumers. As advertising has the potential to persuade
people into commercial transactions that they might otherwise avoid,
many governments around the world use regulations to control false,
deceptive or misleading advertising. "Truth" refers to essentially the
same concept, that customers have the right to know what they are
buying, and that all necessary information should be on the label.
False advertising, in the most blatant of contexts, is illegal in most
countries. However, advertisers still find ways to deceive consumers
in ways that are legal, or technically illegal but unenforceable."
Então eu estou curioso sobre isso há algum tempo. Como é que shows como o Jersey Shore e o Duck Dynasty (entre muitos outros programas roteirizados) podem ser anunciados como Reality Television, quando na verdade não atendem aos critérios e são meramente "temáticos" como Reality Television na melhor das hipóteses? O tema Reality TV desses shows não deve justificar sua propaganda como Reality Reality Television mais do que mocumentários como The Office.
Conheço muitos espectadores desses tipos de programas que realmente acham que é real (e com razão, é anunciado oficialmente como Reality Television). É um fator de marketing significativo. Se todos os espectadores soubessem que, na verdade, ele foi encenado e roteirizado, prevejo que a contagem de espectadores cairia drasticamente. Essencialmente, eles estão lucrando com sua mentira (publicidade falsa).
Então, o que está acontecendo aqui? Por que eles podem fazer isso?