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Theatrical (ie. cinema) revenues only account for about 25% of the total revenues, with video (including DVD) taking about 40%; television accounting for 28% and ancillary revenues the final 7%.
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How Revenue Flows Through the Marketplace
The main revenue streams for filmed entertainment are:
- Theatrical exhibition
- Video/DVD rental
- Video/DVD retail (or sell-through)
- Pay per View Television
- Subscription or Pay Television
- Free Television
The industry has created windows of exploitation to maximise revenues at each stage of the value chain and avoid any clashes in the marketplace. These windows are starting to close up as the non-theatrical streams start to eclipse the original release in terms of revenue generation (although the cinematic shop window still remains the main driver of revenues throughout the chain in most cases) but are roughly as indicated below:
- Theatric: 0 - 6 Months
- Video/DVD: 6 - 15 Months
- Pay Per View: 15 - 18
- Months Pay TV: 18 - 30 Months
- Free TV: 30 + Months
O site tem muito mais informações sobre como e quem ganha dinheiro com um filme.