Showrunner Dave Filoni discutiu isso em um entrevista com a IGN . A resposta muito curta é que o show tinha a intenção de ser divertido e acessível para todos os fãs de Star Wars, incluindo aquele pequeno número de fãs (não, sério. Eles existem ) que realmente gostam de Jar Jar.
But I think in the end, with 100 episodes of Clone Wars, no matter what type of Star Wars fan you are -- and I think that’s something a lot of people miss; there are a lot of types of Star Wars fans, and by now they want different things out of the saga. Some people want it to be like A New Hope, some people want it to be very dark. Some people want it to not be about main characters and about side characters. You know, everybody has a different need. Clone Wars, by the nature of the way George had to tell the stories, covers a lot of that. So if you just like bounty hunters, we’ve got that. If you just like Sith Lords fighting Sith Lords, we’ve got that. Sith Lords fighting Jedi, we’ve got that. Force gods that you never thought of, we’ve got that. Just about R2-D2 and C-3PO, got that. If you are a holdout Jar Jar Binks lover, we’ve got that. A whole range of clone people, we’ve got that. There was something to satisfy everybody in the end.
Além disso, no vídeo do Bombad Jedi no Starwars.com, Filoni afirma explicitamente que George Lucas pessoalmente insistiu na inclusão de Jar Jar.
Filoni: Early on, George expressed an interest that because we're in this time period, the Clone Wars, that he wanted to see Jar Jar again and Henry Gilroy and I felt that perhaps an animated venue, like The Clone Wars is gonna fit really well for our friend, Jar Jar.